Emporio Armani 7, better known as EA7. It is the Emporio Armani sporty brand, born in the 2004 and specialized in high performance sporty clothing. The number 7 is inspired by Andriy Shevchenko, the Milan soccer player famous in that time with the seven on his t-shirt. EA7 produces its collections in partnership with famous companies specialized in technical sporty apparel. It is CONI official sponsor since 2012, wearing the Italian Olimpic Team for London 2012, Sochi 2014 and Rio 2016.